Sprinkles Cupcakes Coming to Dallas!
Already based out of LA, Sprinkles Cupcakes' posh Beverly Hills and Newport Beach locations have had some big exposure in the media since their openings in 2005 and 2006. Mentioned on shows such as Oprah, The Tyra Banks Show, and Entertainment Tonight to name a few, this cupcakes only shop is taking cupcake loving cities by storm. It just goes to show, it truly is all about location, location, location. Sprinkles claims that they had no advertising at all within their first year of opening. Word of mouth has been their only form of pull for new customers. That is amazing. Especially when the word of mouth is mainly celebrity and the hard to impress upper class who reside in and around the Rodeo Drive area. No wonder they were on Oprah. That kind of exposure is priceless. Now Sprinkles will be opening up 2 new locations this year in Dallas and Phoenix-Scotsdale areas. Cupcakes from Sprinkles are going worldwide. Shortly after 15 more major city locations, one will actually be based in Tokyo, Japan! I believe that the Dallas location will be located within Preston Center at University Park (Northwest Hwy & Preston Rd.) and should be opening up by March 2007. So get ready for Sprinkles! It will be my first experience with one of their cupcakes, I am excited to see what everyone is talking about! :P
I must say when I heard they were coming to Dallas I was a little put off since my little pipe dream of cupcake catering is still in the works. Sprinkles has made a huge name for themselves and after a while they will have a lot of exposure in Dallas with their swanky store front and stylish appeal. But hey, the little ma and pop bakeries still have the one up on pricing. Maybe it's just L.A. pricing but on their web page they list $3.25 per cupcake and $36.00 for one dozen. Yes they are made from all of the best ingredients and some of those ingredients are from France (rolling eyes). I think that this may be a little over the top but it does make you justify spending that much on a cupcake knowing that the ingredients had to fly all the way from France (not really). I did a little research in the D/FW area on what average bakeries charge for single cupcakes. It seems to run anywhere from $1.75-$2.75 for one of the sweet treats. Sprinkles may adjust for the local economy of cupcakes in Dallas, but who knows. Still, I felt like my dream was squashed for exactly 5 minutes and then I moved on. I do keep up the idea of starting this business and hopefully possess enough drive to do something about it. Support is always needed. So cheerers-on please submit as many kudos as possible whenever possible. All forms of support are welcome in the form of blog comments, emails, spreading of the word, small $ donations, heck prayers even. I'll take everything I can get to keep my dream alive.
Hopeful and Baking,
A
That's how to get a dog to sit!
